As employee relations manager of The Clorox Company based in Oakland, California, one of your tasks is to promote Urban Farming, a global organization that has established more than 66,000 gardens in nearly 40 cities. Originating in the Detroit area, Urban Farming is a combined effort of major corporations. You must recruit 12 coworkers who will volunteer to plant gardens and teach community families about healthy eating.

Your task is to find volunteers in your company to start a community garden and in turn recruit other Clorox volunteers. The greater San Francisco area offers more than 5,000 vacant lots to choose from, and 40 gardens already exist in the region. Clorox volunteers will be expected to attend training sessions and then to supervise and instruct participating members of the community. In return, employees will receive two hours of release time per week to work on their Urban Farming projects. The program has been very successful thus far, and the interest in community gardens is strong.

Your Task. 

Learn more about Urban Farming by searching the Web. Then write a persuasive memo or e-mail with convincing appeals that will bring you 12 volunteers to work with Urban Farming.