Question:
As you have learned in this chapter, the time-tried AIDA sales technique is alive and well even in 140-character Twitter messages. Of course, we can't expect to find all four parts in a single tweet.
Your Task. Study the following tweets and describe the persuasive techniques they employ. Hint: You may find that Twitter users rely on attention getters, calls for action, emotional appeals, incentives, and testimonials. They may also create urgency to stoke readers' interest. Chat about your findings in class or on your favorite course management platform. Your instructor may ask you to collect your own examples of persuasive tweets or other social media posts and discuss their frequency as well as effectiveness. After you have collected a sample large enough to allow you to generalize, compose an e-mail or post about your observations.
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Sylt sited
JOHN DEERE
Virgin
lyft @lyft13 Nov
Get around your city with friendly, on-demand drivers for less than
a cab. Use RIDE for $10 credit on your first Lyft http://lyft.com/app
SOUTHWEST
Delta @Delta25 Dec
Someone needs a vacay after the gift wrapping, elf wrangling &
present delivering! #Santa #Christmas pic.twitter.com/nu8r4DmweL
P&G Beauty @PGBeauty18 Dec
Got 5 minutes? Then you've got time to do this #gorgeous updo by
@whoorl: http://spr.ly/6013dMRd
Harley-Davidson @harleydavidson8 Nov
MOTOR
HARLEY-DAVIDSON "When I ride there is only now, this moment. Clutch, throttle and
brake. I am 100% focused." #harleywomen http://bit.ly/1d6pnW4
COMPANT
John Deere @John Deere 18 Dec
Hurry! 0% APR for 48 Months on wide range of new John Deere
construction equipment. Offer ends Jan. 5 (Canada only)
http://bit.ly/IV7Dnb
Virgin Records @virginrecords4 Oct
Add your own Bastille-related photos to the @everlapse photo
collage + stream "Bad Blood" at the same time.
http://tmblr.co/Z8A2ZxwRp7tm
taylor @taylorcasey_29 Sep
An unbelievable day and concert!!! I like your shirt Dan
#bastilleamerica http://instagram.com/p/e3zR-Gqeip/
Retweeted by Virgin Records
Starbucks Coffee @Starbucks 15 Oct
Signed petitions from across America are bound for D.C. tonight.
Add your voice: http://sbux.co/H0qPPD #cometogether
Southwest Airlines @SouthwestAir23 Dec
Two days left to enter for a chance to win a Wii U video game system
from @Nintendo America and a pair of SWA tickets!
http://www.southwest.com/Nintendo
Ⓒ 2014 Lyft
Ⓒ2014 Delta Air
Lines Inc
© 2014 Procter &
Compan&
Ⓒ2001-2014 H-D
Virgin Records, LTD.
Monkey Business
mages/Shutterstock.com
Ⓒ2014 Starbucks
Corporation
2014 Southwest
Airlines Co