Business Analytics Application: Run a cluster analysis using the three variables related to customer perceptions of employees

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Business Analytics Application: Run a cluster analysis using the three variables related to customer perceptions of employees from the customer survey database. Develop a three-cluster solution instead of the two-cluster solutions reported in the chapter. Prepare a brief report on your findings.

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Essentials Of Business Research Methods

ISBN: 9781032426280

5th Edition

Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Arthur H. Money, Phillip Samouel, Michael J. Page

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