Descriptive studies are generally classified as either crosssectional or longitudinal. Descriptive studies providing a snapshot or description
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Descriptive studies are generally classified as either crosssectional or longitudinal. Descriptive studies providing a snapshot or description of business elements at a given time are cross-sectional. Cross-sectional and longitudinal studies both use a sample to describe business activities. Whereas crosssectional studies describe business activities at a single time, longitudinal studies describe events over time. Longitudinal studies are therefore appropriate when research questions and hypotheses are concerned with how things vary over time.
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Related Book For
Essentials Of Business Research Methods
ISBN: 9781032426280
5th Edition
Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Arthur H. Money, Phillip Samouel, Michael J. Page
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