Many Americans care deeply about what they eat and feed their family. They fear conventional factory farming, wish to be good stewards of the environment, and desire a sustainable lifestyle. Wholesome organic food can increasingly be found on the shelves of mainstream supermarkets. Even big-box stores such as Costco—not just health food stores such as Mother’s Market, Sprouts Farmers Market, and Whole Foods Market—are capitalizing on the farm-to-table trend. Weekly farmers’ markets selling local produce and fruit are common across America.

Home delivery services have skyrocketed during the COVID-19 pandemic, and most people have gotten used to shopping online even for groceries. Home-bound during lockdown, consumers didn’t need to forego healthy fare because they could subscribe to farm-fresh veggies and fruit online to be delivered to their doorstep. Services such as Farmhouse Delivery in Texas, founded by Stephanie Scherzer in 2009, partner with local organic farms to offer customizable boxes with several service and delivery options. Because these co-op-type outfits benefit from economies of scale, their prices, although higher than those of conventional markets, are not excessive. Subscribers can customize their boxes on the Farmhouse Delivery website, or they can let the service select seasonal offerings for them.

The advantages of receiving weekly boxes filled with healthy seasonal produce, groceries, or meal kits are many: they include fresh, delicious taste, wholesome food that’s free of herbicides and pesticides, and convenience. In addition, subscribers are supporting small family farms that supply “hyper-local,” in-season fruit and veggies instead of buying greens that are flown halfway around the world. Depending on location, subscribers receive their boxes on Tuesday or Wednesday if they order a box by 10 a.m. on Sunday.

For Thursday or Friday delivery, orders must be placed by 10 a.m. on Tuesday. New members receive 20 percent off their first order.

Your Task. 

Write a sales message—a letter or an e-mail—for the signature of Founder and Marketer-in-Chief Stephanie Scherzer, Farmhouse Delivery, 9715 Burnet Road, Suite 400, Austin, TX 78758. Provide an enticing but accurate explanation of the service, and invite your reader to subscribe. Focus on audience benefits.