Microtargeting is a controversial persuasive technique. Advertisers are trying to sweet-talk Internet users into allowing them to harvest their location information, browser history, and other personal behavior data. They argue it’s to users’ advantage to see ads tailored to their lifestyles and preferences. An even bigger problem than threats to privacy are narrowly focused political ads. Critics worry that misleading information cannot be rebutted if it’s narrowly targeted. What are the risks of microtargeted political ads on social media and tailored ads curated by automation?