Midway through a series of focus groups about a new mobile data package a regional telecommunications company is planning to offer, the research firm tells the product manager, Salvador Andretti, that customer response has been overwhelmingly positive. Salvador reported the early feedback to his boss, who was excited because the company needs a new product that will boost company sales before the end of the year if bonuses are to be paid. In anticipation, Salvador decides to observe the final focus group himself. While observing, he begins to sense that the focus group facilitator is leading the subjects toward favorable responses. He fears the research is flawed but still believes the product will be popular with consumers. He is also aware that if he reschedules the focus groups with a new facilitator, he will not have the data his boss needs to make the final decision about releasing the product until the first quarter of next year. If you were Salvador, what would you do? Should you present the focus group findings to your boss without voicing your concerns? Did the researcher act unethically in disclosing the early but incomplete results?