What are focus groups, and when would the business researcher use them?

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Essentials Of Business Research Methods

ISBN: 9781032426280

5th Edition

Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Arthur H. Money, Phillip Samouel, Michael J. Page

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Question Posted: Jul 12, 2024 10:01 AM

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What are focus groups, and when would the business researcher use them?

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Essentials Of Business Research Methods

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