People are increasingly sharing persuasive and promotional social media posts. Most of the persuasive micromessages incorporate some

Question:

People are increasingly sharing persuasive and promotional social media posts. Most of the persuasive micromessages incorporate some elements of sales techniques-individual AIDA components. Naturally, few of us would buy something solely on the basis of a tweet, but such micromessages are teasers or alerts, directing receivers to websites, video clips, and other media.
Tip: To find persuasive posts fast, view the ultra-brief LinkedIn member ads visible on the right side of most LinkedIn screens. Alternatively, visit the sponsored links at Bloomberg Businessweek. Determine whether tweets and posts ask questions, favor the "you" view, and use other features that are hallmarks of persuasion. Share your results in class. Analyze and critique each other's findings.

Examples:
Consider these LinkedIn posts with the commentary that follows:
Senior Women Executives. Apply now to the Association of Women in Business. Register free. Calls on a specific audience; uses the “you” view; free registration encourages compliance.
Spruce up Business Events. “Frank is fantastic.” Skilled, fun, interactive musical entertainment. Opts for vivid language and attracts attention with benefit in the opening; includes a claim resembling a testimonial.
Masters in Counseling. Earn a Chapman M.A. and jumpstart your career. Apply by Jan. 31. Advertises graduate program as beneficial to career advancement; uses limited-time offer.
Consider these tweets and the accompanying comments as models:
With our updated Android app, share collections of photos with friends and family. Enjoy! http://wo.ly/gLknQ Offers a benefit; conveys warmth (Enjoy!); provides a useful hyperlink.
Enjoy easier, smarter access to Delta with the new http://delta.com and Fly Delta apps for smartphones and iPad: http://oka.xtr.ly/m/1umh Employs the “you” view; offers a benefit (easier, smarter access); prompts a response with convenient hyperlinks.
Please donate to @RedCrossAU Tasmanian Bushfires Appeal http://bit.ly/Xs4l7g All donations over $2 are tax deductible #redcross #tasfires Starts with a direct call for action; points out the benefit that contributions are tax deductible.

Your Task. Examine a Twitter feed or other social media (e.g., LinkedIn) for persuasive micro messages that feature AIDA components such as attention getters, reader benefits, calls for action, limited-time offers, freebies, and so on. Arrange them in categories as shown in Figure 8.9.

Figure 8.9

facebook Food/Grocery Los Angeles, California (310) 876-2587 Personalizes the letter to connect with