Using the SPSS customer data set accompanying this book, compute a cross-tabulation of the selection factors prices

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Using the SPSS customer data set accompanying this book, compute a cross-tabulation of the selection factors “prices”

(X ) and “employees” (X ) by “restaurant” (X ). In other words, do Gino’s and Samouel’s customers rate prices and employees as equally important? Present the results graphically using bar charts as shown in the chapter. Prepare the bar charts using a presentation software package.

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Essentials Of Business Research Methods

ISBN: 9781032426280

5th Edition

Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Arthur H. Money, Phillip Samouel, Michael J. Page

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