1. What do you think that the John Lewis brand means to consumers? Is this brand a...
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1. What do you think that the John Lewis brand means to consumers?
Is this brand a strength or a weakness as the company moves forward? pg98•
process? What is required in a good marketing strategy statement? (AACSB: Communication; Reflective thinking) pg98
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Related Book For
Essentials Of Economics
ISBN: 9780393264586
1st Edition
Authors: Dirk Mateer, Lee Coppock, Brian O'Roark
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