1. What do you think that the John Lewis brand means to consumers? Is this brand a...

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1. What do you think that the John Lewis brand means to consumers?

Is this brand a strength or a weakness as the company moves forward? pg98•

process? What is required in a good marketing strategy statement? (AACSB: Communication; Reflective thinking) pg98

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Essentials Of Economics

ISBN: 9780393264586

1st Edition

Authors: Dirk Mateer, Lee Coppock, Brian O'Roark

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