1. What do you think that the John Lewis brand means to consumers? Is this brand a...
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1. What do you think that the John Lewis brand means to consumers?
Is this brand a strength or a weakness as the company moves forward? pg98•
process? What is required in a good marketing strategy statement? (AACSB: Communication; Reflective thinking) pg98
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Related Book For 
Program Evaluation: An Introduction
ISBN: 9781529742787
5th Edition
Authors: Padgett, Deborah K.;Royse, David Daniel;Thyer, Bruce A Publisher: Wadsworth
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