10-2 Name and describe the types of costs marketers must consider when setting prices. Describe the types...
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10-2 Name and describe the types of costs marketers must consider when setting prices. Describe the types of costbased pricing and the methods of implementing each.
(AACSB: Communication) pg98
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Related Book For
Essentials Of Economics
ISBN: 9780393264586
1st Edition
Authors: Dirk Mateer, Lee Coppock, Brian O'Roark
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