Consider how the selection of the product/market strategy (market penetration, market development, product development and diversification) will

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Consider how the selection of the product/market strategy (market penetration, market development, product development and diversification) will influence the business’s marketing mix. Choose a particular product and identify which elements in the marketing mix would be most significant in developing a successful marketing strategy for it.

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Essential Economics For Business

ISBN: 9781292728940

7th Edition

Authors: John Sloman, Elizabeth Jones

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