Objective 1 Explain why companies use marketing channels and discuss the functions these channels perform. Supply chains

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➤ Objective 1 Explain why companies use marketing channels and discuss the functions these channels perform.

Supply chains and the value delivery network

(pp. 340–341) pg98 The nature and importance of marketing channels

(pp. 341–345) pg98

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Essentials Of Economics

ISBN: 9780393264586

1st Edition

Authors: Dirk Mateer, Lee Coppock, Brian O'Roark

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