Question: Objective 1 Explain why companies use marketing channels and discuss the functions these channels perform. Supply chains and the value delivery network (pp. 340341) pg98

➤ Objective 1 Explain why companies use marketing channels and discuss the functions these channels perform.

Supply chains and the value delivery network

(pp. 340–341) pg98 The nature and importance of marketing channels

(pp. 341–345) pg98

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