Objective 1 Explain why companies use marketing channels and discuss the functions these channels perform. Supply chains
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➤ Objective 1 Explain why companies use marketing channels and discuss the functions these channels perform.
Supply chains and the value delivery network
(pp. 340–341) pg103 The nature and importance of marketing channels
(pp. 341–345) pg103
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Related Book For
Quantitative Equity Portfolio Management
ISBN: 9780071459396
1st Edition
Authors: Ludwig B Chincarini, Daehwan Kim
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