What specific kinds of research can VisitScotland use to learn more about its customers preferences and buying

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What specific kinds of research can VisitScotland use to learn more about its customers’

preferences and buying behaviours? Sketch out a brief research plan for VisitScotland’s next project pg98.

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Essentials Of Economics

ISBN: 9780393264586

1st Edition

Authors: Dirk Mateer, Lee Coppock, Brian O'Roark

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