What specific kinds of research can VisitScotland use to learn more about its customers preferences and buying

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What specific kinds of research can VisitScotland use to learn more about its customers’

preferences and buying behaviours? Sketch out a brief research plan for VisitScotland’s next project pg98.

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Program Evaluation: An Introduction

ISBN: 9781529742787

5th Edition

Authors: Padgett, Deborah K.;Royse, David Daniel;Thyer, Bruce A Publisher: Wadsworth

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