The following sentences are from an article which appeared in the WSJ issue of November 24, 2008, titled “Fear and Frustration: Some Calling it Quits”. After you have read them, answer the question below.

Rational or not, many investors say they have no choice but to bail. They are losing income elsewhere and can’t afford to risk more erosion of stocks and bonds. Many professionals are trying to counteract the trend. Investment firm Gerstein Fisher held a seminar at the Museum of Natural History Tuesday for 400 clients titled “Managing the Fight or Flight Reflex.”

Standing under the museum’s famous blue whale exhibit, a behavioral finance expert discussed how to stay rational in the current market and discussed how emotions can impact such decision making.
If you were a financial consultant, how would you advise your clients to fare during the current credit crisis? Would you invoke the EMH and/or behavioral finance? Discuss.