1. Describe the field work or data collection process and explain the selection, training, and supervision of...
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1. Describe the field work or data collection process and explain the selection, training, and supervision of field workers, the validation of field work, and the evaluation of field workers.
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Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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