1. Explain the concept of causality as defined in marketing research, and distinguish between the ordinary meaning...
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1. Explain the concept of causality as defined in marketing research, and distinguish between the ordinary meaning and the scientific meaning of causality.
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Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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