12-13. The current advertising campaign for a major automobile brand will be changed if fewer than 70

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12-13. The current advertising campaign for a major automobile brand will be changed if fewer than 70 percent of the consumers like it.

a. Formulate the null and alternative hypotheses.

b. Which statistical test would you use? Why?

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Essentials Of Marketing Research A Hands On Orientation

ISBN: 9780137066735,9780133401820

1st Edition

Authors: Naresh K. Malhotra

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Question Posted: Oct 15, 2024 09:01 AM

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12-13. The current advertising campaign for a major automobile brand will be changed if fewer than 70

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Essentials Of Marketing Research A Hands On Orientation

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