19. Calculate an overall rating score for the primary financial provider by summing the ratings of all
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19. Calculate an overall rating score for the primary financial provider by summing the ratings of all thirteen items in Q6 (Q6_a through Q6_m). Obtain a frequency distribution and summary statistics.
Interpret the results.
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Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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