2-15. State management decision problems for which the following research problems might provide useful information. a. Estimate
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2-15. State management decision problems for which the following research problems might provide useful information.
a. Estimate the sales and market share of department stores in a certain metropolitan area.
b. Determine the design features for a new product that would result in maximum market share.
c. Evaluate the effectiveness of alternative television commercials.
d. Assess current and proposed sales territories with respect to their sales potential and workload.
e. Determine the prices for each item in a product line to maximize total sales for the product line.
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Related Book For
Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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