3. Probability sampling techniques are more difficult and time-consuming to implement, and their use might not be
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3. Probability sampling techniques are more difficult and time-consuming to implement, and their use might not be warranted unless the results are being projected to a population of interest.
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Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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