4-12. Why do researchers sometimes resort to role plays or third person technique to collect responses instead

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4-12. Why do researchers sometimes resort to role plays or third person technique to collect responses instead of one-on-one interviews or direct focus groups?

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Essentials Of Marketing Research A Hands On Orientation

ISBN: 9780137066735,9780133401820

1st Edition

Authors: Naresh K. Malhotra

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Question Posted: Oct 15, 2024 09:00 AM

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4-12. Why do researchers sometimes resort to role plays or third person technique to collect responses instead of one-on-one interviews or direct focus groups?
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4-12. Why do researchers sometimes resort to role plays or third person technique to collect responses instead

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Essentials Of Marketing Research A Hands On Orientation

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