6-16. Hardees is developing a new dessert menu. How could a web-based market experiment be prepared to
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6-16. Hardees is developing a new dessert menu. How could a web-based market experiment be prepared to test customer acceptance of the items included on the menu?
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Related Book For
Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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