7-20. Identify the type of scale (nominal, ordinal, interval, or ratio) being used in each of the...
Question:
7-20. Identify the type of scale (nominal, ordinal, interval, or ratio) being used in each of the following. Explain your reasoning.
a. I like to solve crossword puzzles.
Disagree Agree 1 2 3 4 5
b. How old are you? ________
c. Please rank the following activities in terms of your preference by assigning ranks 1 to 5.
i. Reading magazines ________ ii. Watching television ________ iii. Dating ________ iv. Shopping ________ v. Eating out ________
d. What is your Social Security number? ________
e. On an average weekday, how much time do you spend doing your homework and class assignments?
i. Less than 15 minutes ________ ii. 15 to 30 minutes ________ iii. 31 to 60 minutes ________ iv. 61 to 120 minutes ________ v. More than 120 minutes________
f. How much money did you spend last month on entertainment? ________
Step by Step Answer:
Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra