11. Why should a complete marketing plan include details concerning the reasons for the marketing strategy decisions...

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11. Why should a complete marketing plan include details concerning the reasons for the marketing strategy decisions and not just the marketing activities central to the four Ps?

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Basic Marketing A Global Managerial Approach

ISBN: 9780072525236

14th Edition

Authors: William D. Perreault, E. Jerome McCarthy

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Question Posted: Oct 17, 2024 05:03 AM

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11. Why should a complete marketing plan include details concerning the reasons for the marketing strategy decisions and not just the marketing activities central to the four Ps?
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11. Why should a complete marketing plan include details concerning the reasons for the marketing strategy decisions...

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Basic Marketing A Global Managerial Approach

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