15. Review the Maytag case at the beginning of this chapter and the outline of a marketing...
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15. Review the Maytag case at the beginning of this chapter and the outline of a marketing plan in Exhibit 21-9. Indicate which sections of the plan would probably require the most change as the competition among high-efficiency front-load washing machines significantly increases. Briefly explain your thinking.
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Related Book For 
Basic Marketing A Global Managerial Approach
ISBN: 9780072525236
14th Edition
Authors: William D. Perreault, E. Jerome McCarthy
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