12. Discuss how one or more of the trends or changes shown in Exhibit 22-1 is affecting...

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12. Discuss how one or more of the trends or changes shown in Exhibit 22-1 is affecting marketing strategy planning for a specific firm that serves the market where you live.

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Basic Marketing A Global Managerial Approach

ISBN: 9780072525236

14th Edition

Authors: William D. Perreault, E. Jerome McCarthy

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