15. Why do you think that many merchant middlemen handle competing products from different producers, while manufacturers

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15. Why do you think that many merchant middlemen handle competing products from different producers, while manufacturers’ agents usually handle only noncompeting products from different producers?

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Basic Marketing A Global Managerial Approach

ISBN: 9780072525236

14th Edition

Authors: William D. Perreault, E. Jerome McCarthy

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Question Posted: Oct 17, 2024 05:03 AM

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15. Why do you think that many merchant middlemen handle competing products from different producers, while manufacturers agents usually handle only noncompeting products from different producers?
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15. Why do you think that many merchant middlemen handle competing products from different producers, while manufacturers

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Basic Marketing A Global Managerial Approach

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