10. Are the benefits and limitations of a canned presentation any different if it is supported with...

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10. Are the benefits and limitations of a canned presentation any different if it is supported with a slide show or videotape than if it is just a person talking?

Why or why not?

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Basic Marketing A Global Managerial Approach

ISBN: 9780072525236

14th Edition

Authors: William D. Perreault, E. Jerome McCarthy

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