19. Explain family brands. Should Toys R Us carry its own dealer brands to compete with some...
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19. Explain family brands. Should Toys “R” Us carry its own dealer brands to compete with some of the popular manufacturer brands it carries? Explain your reasons.
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Basic Marketing A Global Managerial Approach
ISBN: 9780072525236
14th Edition
Authors: William D. Perreault, E. Jerome McCarthy
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