2. Use the vodka industry data set to evaluate the effect of price and advertising on sales...

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2. Use the vodka industry data set to evaluate the effect of price and advertising on sales by answering the following:Are there brands you can point to that have used strategies similar to those employed by SVEDKA?

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Cutting Edge Marketing Analytics Real World Cases And Data Sets For Hands On Learning

ISBN: 9780133552522

1st Edition

Authors: Rajkumar Venkatesan , Paul Farris , Ronald Wilcox

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Question Posted: Oct 09, 2024 05:00 AM

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2. Use the vodka industry data set to evaluate the effect of price and advertising on sales...

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Cutting Edge Marketing Analytics Real World Cases And Data Sets For Hands On Learning

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