26. Contrast Chryslers previous approach to designing and producing cars to its program management approach, especially as
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26. Contrast Chrysler’s previous approach to designing and producing cars to its program management approach, especially as it might affect suppliers’ promotion efforts. Given that many other major producers have moved in the program management direction, what promotion effort should Kevin Duryea develop for Chemical International? Should every producer in every geographic area be treated alike—regardless of size? Explain.
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Basic Marketing A Global Managerial Approach
ISBN: 9780072525236
14th Edition
Authors: William D. Perreault, E. Jerome McCarthy
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