27. Evaluate Steve Russells strategy(ies). What should he do about Ron Pittman and his sales force? Explain.

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27. Evaluate Steve Russell’s strategy(ies). What should he do about Ron Pittman and his sales force? Explain.

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Basic Marketing A Global Managerial Approach

ISBN: 9780072525236

14th Edition

Authors: William D. Perreault, E. Jerome McCarthy

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