32. Contrast Kurczaks strategy and thoughts about her salespeople with their apparent view of her strategy and

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32. Contrast Kurczak’s strategy and thoughts about her salespeople with their apparent view of her strategy and especially their role in it. What should she do now? Explain.

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Basic Marketing A Global Managerial Approach

ISBN: 9780072525236

14th Edition

Authors: William D. Perreault, E. Jerome McCarthy

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