4. The equestrian campaign had an average cost per click (CPC) of $0.61. If the average price...
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4. The equestrian campaign had an average cost per click (CPC) of $0.61. If the average price for a pair of cowboy boots is $550, with a 50% margin, what percentage of those clicking on an ad need to purchase a pair of boots in order to break even? What does this mean for the campaign?
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Cutting Edge Marketing Analytics Real World Cases And Data Sets For Hands On Learning
ISBN: 9780133552522
1st Edition
Authors: Rajkumar Venkatesan , Paul Farris , Ronald Wilcox
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