5. Discuss some of the likely problems facing the marketing manager in a small firm that has...

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5. Discuss some of the likely problems facing the marketing manager in a small firm that has just purchased a personal computer with a cable modem to search the Internet for information on competitors’

marketing plans.

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Basic Marketing A Global Managerial Approach

ISBN: 9780072525236

14th Edition

Authors: William D. Perreault, E. Jerome McCarthy

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