Forty people were asked to rank the similarities between six different types of sodas. The average similarity

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Forty people were asked to rank the similarities between six different types of sodas. The average similarity rankings are shown in Figure 38-19. Use this data to create a two-dimensional perceptual map for sodas.

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

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Authors: Wayne L Winston

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Forty people were asked to rank the similarities between six different types of sodas. The average similarity

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

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