Use the Evolutionary Solver to determine each person's ideal point on the per- ceptual map. After clustering

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Use the Evolutionary Solver to determine each person's ideal point on the per- ceptual map. After clustering ideal points, an opportunity for a new product may emerge if no current product is near one of the cluster anchors.

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

ISBN: 216520

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Authors: Wayne L Winston

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Question Posted: Oct 22, 2024 07:04 AM

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Use the Evolutionary Solver to determine each person's ideal point on the per- ceptual map. After clustering

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

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