Given N = Number of purchases, t = Time of last purchase, T = Time elapsed between

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Given N = Number of purchases, t = Time of last purchase, T = Time elapsed between acquisition of customer and present time, and T = 1/T, (T*)" estimates the probability a customer is still active at time T.

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

ISBN: 216520

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Authors: Wayne L Winston

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Question Posted: Oct 22, 2024 07:04 AM

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Given N = Number of purchases, t = Time of last purchase, T = Time elapsed between

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

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