Given the retention rate, discount rate, and profit per period generated by a customer, the customervalue.xls workbook

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Given the retention rate, discount rate, and profit per period generated by a customer, the customervalue.xls workbook can be used to easily compute the value of a customer.

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

ISBN: 216520

1st Edition

Authors: Wayne L Winston

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Question Posted: Oct 22, 2024 07:04 AM

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Given the retention rate, discount rate, and profit per period generated by a customer, the customervalue.xls workbook can be used to easily compute the value of a customer.
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Given the retention rate, discount rate, and profit per period generated by a customer, the customervalue.xls workbook

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

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