If the Adstock Model is fitted to monthly data and yields lambda = 0.7, then what would

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If the Adstock Model is fitted to monthly data and yields lambda = 0.7, then what would be the "half life" of advertising?

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

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Authors: Wayne L Winston

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Question Posted: Oct 22, 2024 07:04 AM

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If the Adstock Model is fitted to monthly data and yields lambda = 0.7, then what would be the "half life" of advertising?
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If the Adstock Model is fitted to monthly data and yields lambda = 0.7, then what would

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

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