You can often use the following equation to predict sales of a product: Predicted period 1 Sales
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You can often use the following equation to predict sales of a product: Predicted period 1 Sales = Base (Trend) (Seasonal Index for Month () The following exercises use the file airlinedata.xlsx, which contains monthly U.S. domestic air miles traveled during the years 1970-2004.
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Marketing Analytics: Data-Driven Techniques With Microsoft Excel
ISBN: 216520
1st Edition
Authors: Wayne L Winston
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