1. Discuss the main debates around the ways in which advertising affects consumers. Refer to consumer processes,...

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1. Discuss the main debates around the ways in which advertising affects consumers. Refer to consumer processes, theories of

‘ strong ’ and ‘ weak ’ advertising and other relevant frameworks.

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Marketing Communications In Tourism And Hospitality

ISBN: 9780750682770

1st Edition

Authors: Scott McCabe

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Question Posted: Oct 11, 2024 04:00 AM

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1. Discuss the main debates around the ways in which advertising affects consumers. Refer to consumer processes, theories of strong and weak advertising and other relevant frameworks.
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1. Discuss the main debates around the ways in which advertising affects consumers. Refer to consumer processes,...

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Marketing Communications In Tourism And Hospitality

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