5 Return on customer investment is more important a measure than the effects of communication on behaviour.

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5 ‘Return on customer investment is more important a measure than the effects of communication on behaviour’. Explain what this means.

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Marketing Communications Management Concepts And Theories Cases And Practices

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Authors: Paul Copley

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5 Return on customer investment is more important a measure than the effects of communication on behaviour. Explain what this means.
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5 Return on customer investment is more important a measure than the effects of communication on behaviour.

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Marketing Communications Management Concepts And Theories Cases And Practices

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