Advertising has been called the strategy of desire. What is meant by this?

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Advertising has been called the ‘strategy of desire’. What is meant by this?

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Marketing Communication A Critical Introduction

ISBN: 9780415230407

1st Edition

Authors: Richard Varey

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Question Posted: Sep 21, 2024 09:02 AM

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Advertising has been called the strategy of desire. What is meant by this?
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Advertising has been called the strategy of desire. What is meant by this?

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Marketing Communication A Critical Introduction

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